What is a BID?
A Business Improvement District (BID) is a business-led and funded body formed to improve a defined commercial area. The businesses within the BID can shape and influence the activities of the BID to enhance the local trading environment for all businesses that are within that area. In Newmarket, the BID is called ‘Love Newmarket’, and they work with and represent over 300 businesses. Each business pays a levy based on their rateable value, which is then shared between their various projects and town enhancement initiatives.

What are the main aims of Love Newmarket BID?
To invest in our town. The BID has successfully delivered projects around the ‘shop front improvement’ scheme, improved signage and way finders, the free WiFi throughout town, the introduction of the coffee grounds recycling scheme and the continued support of the hanging basket displays. They have furthered their green credentials by contributing towards the Trovr recycling scheme which rewards people for recycling their drink cans and bottles- part of a UK first.

To support the brand marketing of their members. The installation of two digital screens, the creation of a website directory, recruitment listing opportunities, a monthly consumer newsletter and ongoing social media marketing are tangible examples of support that the BID has provided.

To provide business support. The BID offers over 200 training courses across a range of areas including customer service and First Aid, networking events aimed at expanding existing horizons, lobbying in support of member related concerns and customer service initiatives including last years ‘mystery shopper’ awards.

To deliver events. The BID has delivered events like the annual Christmas Light Switch On, the family themed events in the Guineas Shopping Centre, the street scene umbrella and butterfly installations, and festive trails and competitions, all with a view to increasing footfall and dwell time in the town.

To create a safer environment. The introduction of a ShopSafe app and radio for members, the heightened visibility of a Town Ambassador, the structured reporting of street issues, and the enhanced relationship with key stakeholders including Suffolk Police are some of the measures that the BID have taken to help improve the ‘welcome and security’ around the town.

Who works for Love Newmarket BID?
The day-to-day team at Love Newmarket are the Manager, Natalie Robinson, and the Town Ambassador, Russell Bradnam. Natalie has lived in Newmarket for over 12 years and is passionate about working with the businesses to help the town thrive. Russell has lived in Newmarket his whole life and has a key part to play in ensuring that our town is a safe and welcoming environment. Natalie’s role is to manage the running of Love Newmarket’s events, initiatives and campaigns, ensuring that the business plan is adhered to. Russell’s role is to help communicate these initiatives to the businesses, whilst also facilitating the ShopSafe app scheme. They also have a Board of Directors consisting of local business owners and Council representatives who share the vision of making Newmarket a ‘great place to live, work and visit’.

I’m interested in opening a business in town- can the BID help me?
Yes, definitely. The BID work closely with the businesses and landlords of vacant units in the town so have a good understanding of the opportunities available to new ventures. They also have access to business support and initiatives that can help your idea transition from concept to reality. If you become a Love Newmarket member, they can also help with your recruitment, advertising, and training, plus ongoing business support.

Does the BID run the market?
No- the markets are owned and operated by West Suffolk Council. Love Newmarket BID have been working closely with the West Suffolk Council markets team to ensure that the future of the market meets the needs and demands of the stall holders, the town’s businesses and the residents.

Why don’t the BID get the empty shops filled?
Empty units are ultimately the responsibility of the landlords, and Love Newmarket has no say in which retailers decide to take a unit in town, save for helping to create a positive first impression of the town and what it can offer. The BID does try to work with the landlords of the vacant units to help facilitate any potential tenant interest and they work hard to ensure the street scene is as clean and vibrant as possible to help attract new businesses to town.

How do I find out about what’s happening in Newmarket?
The best way to keep up-to-date with what’s on in town is to follow Love Newmarket on Facebook, Instagram or X. They also have an events page on their website www.lovenewmarket.com where the latest jobs in town can also be found. While you’re there, sign up to their monthly newsletter which has the top three things to do in town each month.
Also keep an eye on the two digital screens on the High Street- one is located near Rous Road and the other near Wellington Street. All of the Love Newmarket BID businesses have the opportunity to use these for advertising their latest events, offers and products.

How can I help support the businesses in town?
By shopping local whenever you can. With the ease and convenience of online shopping, our High Street needs your support now more than ever. Many of the town’s businesses are experts in their field, so you can receive advice and knowledge that can’t be compared.
Also, praise staff, leave a positive review, and tell your friends and family if you’ve received excellent customer service.
For a full list of the Love Newmarket businesses, click here.