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Transforming Newmarket: The Newmarket Umbrella Project

23 June 2022

We are proud to welcome the town’s first ever umbrella installation this June, transforming many of the streets of Newmarket into a haven of colour and beauty for the summer.

Suspended in the air above shoppers on Sun Lane, Market Passage, Crown Walk, Wellington Street and throughout the Guineas Shopping Centre, the Umbrella Spectacle brings a welcomed change to our streets, attracting visitors from far and wide to view the displays.

Commenting on the installation, BID Manager Paul Brown said: “We want to create a real talking point within the town. Umbrella installations have had much success in other parts of the country, and bringing them to Newmarket will make the town a destination point whilst brightening up the Business Improvement District.

“The project is completely funded by the BID and aims to increase footfall throughout the town during the summer months.”

Featuring a full spectrum of colours across 300 umbrellas, the display also includes one Union Jack umbrella in each location in honour of the Queen’s Platinum Jubilee celebrations.

The Guineas Shopping Centre is also home to a Photo Booth throughout the installation designed to encourage visitors and residents alike to photograph the display and share on social media.

We will be promoting the event throughout its installation, and encourage all businesses to do the same.


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