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Butterfly Installation Takes Over Newmarket

7 July 2023

Love Newmarket (Newmarket BID) welcomes a brand-new summer installation for 2023 – butterflies! Bringing colour and creativity to the town, the installation is designed to draw in visitors to the centre in a bid to support our local businesses and community groups.

Following in the footsteps of last year’s umbrella installation, the new look has been launched alongside a plethora of free activities across the summer to encourage all who live and work in or close to Newmarket to get involved.

From decorating plant pots with butterflies to creating butterfly cupcakes, a butterfly display with curators from Cambridge University of Zoology to rock painting in the Memorial Gardens, there is something for everyone.

Organised and funded by Love Newmarket, the installation is designed to improve the BID district area encouraging people to visit the town throughout the summer and drive additional footfall into our local businesses.

Commenting on the installation, Love Newmarket Manager Natalie Robinson, said: “The installation was a great success last year, so we wanted to build on the idea and make more of the theme across the summer. Butterflies bring colour and plenty of creative opportunities to Newmarket, with businesses able to get involved throughout all industries.

“We have seen some great engagement from many of our local businesses already, with some planning their own butterfly themed events or merchandise, and can’t wait to see what else pops up across the summer.

“Our objective at the BID is to invite people to visit, work and live in Newmarket, and we believe an installation like this will meet and encourage these objectives. Building a community where people want to engage and spend time in the town is a big part of what the BID does, and we’re sure this installation will further this.”

The butterfly installation will be on until early September, with a launch event taking place on Monday 24th July at The Guineas Shopping Centre. Details of all events can be found on the here with additional opportunities and activities shared on their social media platforms throughout the summer.

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